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Heating & Plumbing

A lead-generating website for Heat Care Installation

The challenge

Heat Care Installation needed a website that could turn urgent, mobile visitors into useful enquiries. Customers often arrive with a specific heating, plumbing or gas problem and need to understand quickly whether the company covers it, where it operates and how to request help.

  • Service information that needed to be understood at a glance
  • A large share of visitors arriving on mobile devices
  • Trust and accreditation details separated from key actions
  • Enquiries arriving without enough detail to assess the job
  • Local search pages needing a clearer structure

What we delivered

We designed a mobile-first website around the decisions a customer makes in the first few seconds: the service they need, whether Heat Care covers it and the fastest way to get in touch. Clear service pages, prominent calls to action and a structured enquiry journey help visitors provide the details the team needs.

Project scope

Mobile-first website design, service and local landing-page structure, trust and accreditation patterns, structured enquiry forms, and search-friendly content architecture.

The result

Customers have a clearer route from a problem to the right service and contact option. The website presents the business professionally, supports local discovery and captures more useful information with each enquiry.

  • Clear routes into heating, plumbing and gas services
  • Mobile-first contact and quote journeys
  • Trust signals placed around key decisions
  • Service content structured for local search
  • A straightforward foundation for future growth
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