Services
Our WorkAboutInsights Start a Project
WEB SERVICES

Shopify stores designed to convert.

Conversion-focused Shopify stores that are beautiful to shop, effortless to manage and ready to scale across every channel you sell on.

  • Bespoke Shopify theme
  • Optimised checkout
  • The right app stack
Selected work / Making the Smiley brand discoverable in AI-powered search
  • Senior-ledDirect access to the people doing the work
  • BespokeBuilt around your goals, users and brand
  • Clear ownershipA defined scope, process and point of contact
  • Long-term supportPractical help after launch or handover
THE CHALLENGE

What's usually holding a Shopify store back

Shopify makes it easy to launch — but easy to launch is not the same as built to sell. The usual culprits:

  1. 01

    Theme that fights your brand

    An off-the-shelf theme that looks like everyone else and can't flex to how you actually sell.

  2. 02

    Leaky product journey

    Slow pages and clunky product-to-cart steps quietly draining conversion on your best traffic.

  3. 03

    Hard to merchandise

    Simple changes need a developer, so the store stops evolving with the business.

WHAT WE DELIVER

A Shopify store engineered around your catalogue

01

Bespoke Shopify theme

A custom-designed storefront built on Shopify 2.0 sections your team can rearrange without code.

02

Optimised checkout

Fast, accessible product-to-cart journeys with the apps and payment methods your buyers expect.

03

The right app stack

A lean, considered set of apps for reviews, subscriptions, loyalty and shipping — no bloat.

04

Multi-channel selling

Set up to sell across web, social, marketplaces and in person from one source of truth.

05

Findable & structured

Clean information architecture, filtering and structured data so products get discovered.

06

Headless-ready

Solid foundations and clean data for when you outgrow the basics and want more.

PLANNING A PROJECT?

Let’s make your shopify work harder.

Start a Project
HOW WE WORK

How we deliver your Shopify store

Discover

We learn about your business, customers, existing technology, challenges and commercial objectives.

Define

We create the website strategy, requirements, sitemap and delivery plan before design or development begins.

Design

We develop user journeys, wireframes and a bespoke visual system designed around your brand and audience.

Develop and Test

We build the website, integrate the required systems and test functionality, responsiveness, accessibility and performance.

Launch and Improve

We manage launch carefully, monitor the website and provide ongoing support as your requirements evolve.

THE OUTCOME

What you can expect

More sales from the same traffic

A faster, clearer store converts more of the visitors you already pay to attract.

A store you can run

Merchandise, publish and run campaigns from Shopify admin without waiting on developers.

Ready for the next stage

New products, markets and channels without starting over.

FAQS

Questions before we get started

Project enquiries

Tell us what
needs to move.

Taking on selected new projects

Where should we start?