Channay Apparel

The challenge

JTI needed a dependable way to produce a high volume of digital graphics and motion content across multiple markets and campaign formats. Different teams and suppliers made consistency difficult, while one-off production added delay whenever an asset needed to be resized, localised or adapted.

• A growing number of formats and market variations
• Inconsistent execution across teams and suppliers
• Repeated design work for common campaign components
• Slow review cycles when adapting assets
• Brand guidance that was difficult to apply at production speed

What we delivered

We translated the brand into a practical digital design and motion framework. Reusable layouts, animation patterns and format rules gave production teams a clear starting point, while defined review stages protected quality and made local adaptation easier.

Project scope

A modular campaign design system, reusable graphic and motion templates, format and localisation guidance, and a clear review workflow for brand consistency.

The result

The team gained a more consistent and repeatable way to deliver campaign assets across markets. Common variations could be produced from a shared framework, reducing rework and leaving more time for creative direction and refinement.

• Channay Apparel needed an ecommerce website that reflected the confidence and character of its fashion brand while giving customers a smooth, reliable and intuitive shopping experience.
• We designed and developed a fully bespoke Shopify website, managing the project from initial planning and creative direction through to development, integrations, testing and launch.
• Rather than relying on a standard off-the-shelf theme, we created a distinctive digital storefront tailored to Channay’s visual identity. Bold imagery, considered layouts and clear product presentation were used to showcase the collections, while the entire experience was optimised for desktop, tablet and mobile.
• The challenge
• Channay needed more than an attractive website. The brand required a complete ecommerce platform that could present its collections in a premium and engaging way, make it easy for customers to browse and purchase products, process payments securely and connect orders with its logistics and shipping operation.
• The website also needed to perform consistently across different devices and provide the internal team with a straightforward way to manage products, collections, content, orders and day-to-day ecommerce activity.
• Our solution
• We delivered an end-to-end Shopify ecommerce build covering both the customer-facing experience and the operational systems behind it.
• The project included bespoke website design, custom Shopify theme development, responsive layouts, product and collection configuration, secure payment gateway integration, logistics and shipping setup, order fulfilment connections, customer checkout configuration and automated order notifications.
• We also configured the content and product management areas, completed cross-device testing and quality assurance, supported the website launch and provided post-launch assistance.
• Every stage of the customer journey was carefully considered, from discovering a collection and viewing product details to completing payment, receiving order updates and progressing through fulfilment.
• The outcome
• The result was a polished, fully operational Shopify store that brought Channay’s brand to life online while supporting the practical requirements of running a modern ecommerce business.
• Channay was provided with a scalable platform that could be managed internally, expanded with new products and collections, and developed further as the brand continued to grow.